To a Bitter-twitter, non MBA world, I thought of sparing you the agony of reading Arindham Chaudhry’s books on marketing in a first of its kind attempt to logically end the dispute of what Spam sells and what it doesn’t. Actually and factually everything sells. India by length, breadth, width and depth is a marketer’s dream canvas; you can without guilt, pound naïve masses with offerings of neo-physical importance less to the disappointment of the seller, the hope driven, eager to be uplifted Indian mind never disappoints. This isn’t only about celebrity spam; Jackie Shroff selling ‘suraksha kawach’ at unearthly hours on TVC sky shop (following which he bagged the prestigious role in Dev Anand’s Chargsheet) and Arindham Chaudhry promising you a flourishing career with Free trips to the moon but about all those people falling prey to the unknown Dick-enlarging, Wealth distributing, Match Making, Free MBA degree gifting, Jobs giving good Samaritans.
If you go by my inbox, you can wake up in a garage (not having seen a shooting star the previous night) and by night leave for Hawai islands to spend the rest of my life as millionaire playboy. All I’d have to do is pay $10 to add a few inches to break out of the great Indian small dick taboo, take a chunk of Bill Gates’ wealth being transferred to me via his illegitimate offspring in desolated parts of Africa, get in touch with the thermometer breaking, Hot and lonely singles in the vicinity looking for fun and fraandship. Not too sure how I would diplomatically say NO to Sergey and Larry, Narayanmurthy, Azim premji, Ratan Tata and the less persuasive Bill gates, all chasing me with job offers; Obviously for a six digit Indian salary. Few clicks away the cookie crumbles and if you rank slightly above the normal internet IQ you could set a filter in gmail to auto-delete/skip repetitive spammers.
The point is most part of the opportunity deprived populace carries a deep rooted urge of being saved by superman, and a local or Nigerian super-spammer-man gets you by your gut and makes you pay for it. Year on Year thousands of Indians fall prey to especially job-scandals and the best deals on Viagra (we will discuss that separately). Mails promising you job interviews in TCS, Infosys, Wipro, Microsoft, Google, Oracle, SUN etc. always ask you to deposit some amount in some PO Box number not used since the 1972 blockbuster Victoria No. 203. The more tech-savvy spammers would go the extra mile to register similar sounding domains (ex: www.jobsintatamotors.com). For as little as Rs. 1500 you can start fetching profiles from jobsites and monetizing every bit of information which is resold to marketers and spammers (by the way both are to be treated separately). WTF???
